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Jat App


Miami Beach




United States


Core Considerations
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Once you have made the decision to get a mobile app for your business needs, the next step is to take note of certain aspects that will play a crucial role in determining the efficacy of the app.


Do not underestimate the importance of UX


Users will access your app from different devices, so the focus must be on offering them an optimal user experience irrespective of their device. Your custom developed app will lose all value if it does not deliver optimum functionality across the devices of all your target users. Therefore, the focus must be on designing them for optimal performance on all the devices. You need to be able to achieve a seamless transition of code across different mobile platforms, especially if you are developing mobile apps whose core purpose is to facilitate improved brand engagement and generate brand awareness. A State of Mobile Apps Survey conducted by Kony illustrated the importance of UX for businesses with 89% of enterprises saying their No. 1 mobile app development priority was the app’s UX.


Focus on a flexible solution


Flexibility is the name of the game in the world of mobile app development, where you will have choice of picking from apps that are native, web enabled, or hybrid. The idea is to opt for a app development approach that allows you to come up with flexible solutions. You will need to choose a development approach that helps satisfy the unique needs of your business and brings to your business the benefit of native, web and hybrid functionalities. You must approach mobile app development with the single minded purpose of developing the best possible app for your business. But you also need to adopt the best of everything rather than putting your blinkers on, and having your eye on just one option allowing the benefits of other options to pass you by.


Performance-first approach


According to a 2020 Website and Mobile App Survey conducted by SOASTA, 88% of consumers aren’t satisfied with a brand, if its app’s performance is below par. If your business is adopting the use of a mobile app, what better way to get higher ROI than focusing on app performance above everything else? The performance of your application will determine whether your mobile initiative ends up a success or a failure. There is a school of thought that apps providing native functionality to users and software development company meet the acceptable benchmarks of high performance, but these apps are difficult to build and even more difficult to maintain. The point is, make sure you adopt a holistic approach towards judging the performance of your app. It needs to offer the very best UX, enable seamless task performance, must be reliable, stable and should require minimum maintenance.


Characteristics of a Successful App for your Business


A survey conducted by Compuware Mobile Apps: What Consumers Really Need and Want is a must read if you want to get inside the minds of a consumer to develop a successful app.


It’s the app characteristics that ensure app success. If you want your business mobile app to be successful, it needs to be developed with one eye on the future and the other eye on its target users.


Focus is on the UI


The mobile app must look good and operate seamlessly. Looking good here doesn’t have anything to do with visual appeal, but the fact that its features must be self-explanatory. Users must understand the app as soon as they open it. Fluid navigation and a limited learning curve are the hallmarks of great ui ux designer and by association a successful mobile app as well.


The UI of business apps must make even complicated tasks, simple, straightforward and effortless.

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It makes good use of device strengths


Another characteristic that successful mobile apps have is that they optimize the use of the device strengths. Device fragmentation especially when it comes to Android OS is the bane of most developers and it’s a tough job to make sure that different users opening the app on different devices can optimally use the app on their devices. This is only possible if the app is able to leverage device controls to facilitate optimal usage.


It knows the user


A well designed and developed business mobile app, can preempt the needs of the user. What this means is that it knows what the target users expect from the app in terms of its functionalities and doesn’t disappoint them. Successful apps for software company are user oriented and user defined. There is no chance of users going wrong with their use.


It adapts to the changing needs of the business


The scalability of the app maintains its relevance. You can’t develop an app and think it will go on delivering value forever. It needs to be updated to meet the changing requirements of businesses and keep in step with their growth. Adapting to the changing needs of the business is dependent on its prevailing system architecture and whether it’s been built with an eye on the future. It’s also dependent on having an app support plan in place that prepares it for the future through updates.


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