Fazilet Hanim has always longed for a rich life, but after her husband’s death, she struggles to make ends meet while raising her two daughters Full Dizi. Fazilet becomes fixated on making her younger daughter Ece a famous actress or model, disregarding her education.
Her older daughter Hazan disapproves and blames her mother for their father’s death. When the Egemen family, wealthy and prestigious, crosses paths with Fazilet and her daughters, their lives change forever.
Sinan, the youngest Egemen son, is tasked with finding the face for their cosmetics campaign, leading to a chance encounter with Hazan.